In 2005, former Royal Fam rapper Dreddy Kruger entered the business side of the music industry with his Think Differently Music Group, an entertainment company intended to make moves in many mediums. His first effort was Wu-Tang Meets The Indie Culture, a Babygrande Recordings-distributed effort that paired Wu-Tang Clan friends and family members with underground rappers who he felt deserved their flowers now, including Ras Kass, Sean Price, Roc Marciano, MF DOOM, Aesop Rock, and R.A. The Rugged Man, among many others. Over Wu-flavored instrumentals provided by Bronze Nazareth, Preservation, and several others, the Wu represented their respective worldview while indie film auteur Jim Jarmusch popped in several times to offer words of advice or to just shoot the shit. It was a successful experiment, one that Wu stans craved more of, but aside from a collection of outtakes labeled as Wu-Tang Meets The Indie Culture: The Lost Files four years later, there was nary a peep from Dreddy’s corner of the universe, and many assumed the Think Differently brand had dissolved.
Until 2020, when both Kruger and his company made a quiet return with Think Differently Two :: The Audio Film, which functions as a sequel (of sorts) to Wu-Tang Meets The Indie Culture and follows a similar blueprint, mixing underground artists and Wu-familia together, except this time around the indie rappers are really obscure and the focus is more on the creation of, well, an audio film, as the title claims. Although Jim Jarmusch pops up once again, so at least there’s some continuity.
Click here to read my thoughts on Think Differently Two :: The Audio Film, a former Patreon exclusive that is now available for all!
-Max
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